city cow club by andie | edition 05
a weekly summary of the materialistic, yeehaw inducing and undeniably discussable
hi sorry i literally didn’t do this for a while
welcome to the city cow club. a weekly newsletter straight to your digital mailbox, featuring all the things you didn’t know you wanted that aren’t necessary for survival.
welllllll, i committed to this and then missed basically a month so that is really uncool on my end BUT it’s alllll good no one really cares right?? well i do and i promise to never (well, i’ll try) miss a weekly send again.
love you all xo
DESIGNER & VINTAGE FINDS OF THE WEEK
introducing the weekly designer finds that someone needs to grab. everything in this section is always curated via consignment, second-hand or vintage !but! the prices are really the best part.
my top 03: someone please buy me this fringe ferragamo tote bag i am begging of you i love her so much, also !! this rhinestone area top is something else i am in awe AND these chanel boots?? at this price??? only $600 CAD???
find all the picks here <3
AMAZON FAVS
i can’t pretend i’m not an amazon lover okay. it is what it is. so here are my top amazon picks this week & why.
okay everyone i know loves their square toe flippies but i cannot justify the prices so i decided to get these cuties off of amazon and oh my GOD HELL YA BABY the best ever i wore them ALLLL over cabo
armani beauty stronger with YOU //
this isn’t cheap but my goodness me is she the best perfume of all time. i absolutely live for her truly. i cannot get enough of the way this stuff smells, it is insane.
listen i love a stanley but i wanted something a little smaller for travel so i’m not lugging around a massive cup. this is the one! she works like a dream and is the best size.
THE QUICKY REVIEW: INFLUENCER COACHELLA SECRETS HEHE
introducing what i call … talking about my feelings but with a purpose in a single (maybe two?) paragraph.
i was chatting with my friends & they were shocked to hear some of the coachella influencer inside scoop so i thought i would share a lil’ with you guys as well. these are my top 3 fav coachella secrets from an influencer perspective <3
coachella pays for influencers to attend | FALSE
i mean maybe they have, but this is false 99% of the time. brands instead will offer creators transportation, hotels + tickets in exchange for content. generally speaking, there will be a list of deliverables (i.e. 3x story frames a day, 3x GRWM reels etc.) that have to be completed in order to attend. RARELY! do everyday creators get paid on top of this, but they will incorporate other brand deals into their content throughout the weekend for brands who didn’t send them. for example, poppi may send a bunch of creators to coachella & cover the costs, but then one of the influencers might do an ad for clarins throughout the weekend. exclusivity obviously is also a consideration in these circumstances!
revolve fest is coachella | FALSE but kind of true
revolve fest is not on the coachella grounds. it is on a massive property nearby. it is invite only & generally speaking in order to attend, there will be a list of content deliverables required by the influencer. those tend to differ on follower size, and some of the really famous creators probably get paid to attend vs. smaller ones. everything in the festival is free, there are amazing performances & activations which makes it its own kind of festival. a lot of times creators will actually JUST go to revolve fest & say they went to coachella because they essentially look the same to the untrained eye (and you don’t have to pay to attend!). i love revolve fest tbh lol.
influencers make SO much money going to coachella | depends
like i mentioned before, generally an influencer will go to coachella on an exchange basis. brands who send creators don’t often offer pay on top of the trip, so it’s really external/additional brand deals that matter for creators to bring in that income. where the money is really made though, which is US only, is the tiktok creator fund. coachella is a major media event and it can generate millions of views online which is where people like madison white are able to generate a lot of $$$ via tiktok or youtube shorts. if you aren’t doing external brand deals, don’t have access to pay-per-view programs and your host brand isn’t paying you - it’s just a fun free weekend to try to create content for work!
okay!!! that is it!! let me know if you guys want more creator secrets hehe
xxAndie